60 Seconds to Stand Out
CaptureMotion
Van Systems - Professional Videography for Van Racking Installations
01/06/25
How a Brand Video Can Transform Your Business
In today’s fast-paced digital world, you’ve got seconds to make an impression. If you’re a business owner looking to stand out online, engage customers, and build trust—a 60-second brand video might just be the best decision you make this year.
Let’s face it, people scroll fast. So how do you promote your business with video that actually stops thumbs and starts conversations? Here’s how.
What is a 60 Second Brand Video?
A 60-second brand video is a short, professionally produced video that tells your story in a quick and engaging way. It combines stunning visuals, authentic messaging, and strategic storytelling to show:
Who you are
What you do
Why you’re different (and awesome)
It’s the perfect video marketing tool for any business wanting to grow their online presence without spending hours filming or writing content.
Why Short Videos Work for Business Marketing
Here's the thing: attention spans are short, but the desire to connect with authentic businesses is higher than ever.
A professionally made short video:
Builds instant trust with potential customers
Boosts engagement across your website and social media
Increases sales conversions by showing the real you
Gives you evergreen visual content that can be reused everywhere
Whether you’re a café owner, product-based business, interior designer, or creative entrepreneur – your audience wants to see what makes you special.
The Power of Visual Content for Businesses
Videos generate more clicks, shares, and time-on-page than almost any other type of content. That’s not just opinion—that’s data. Websites with a homepage video can increase conversions by up to 80%.
So when you ask yourself, “How do I market my business online?”—a powerful 60-second brand video should be top of the list.
“I’m Not Great on Camera...” (Don’t Worry)
I hear this all the time. The good news? You don’t need to be a performer—you just need to be you.
As a professional videographer, it’s my job to:
Help you feel relaxed on shoot day
Guide you with prompts and a loose script
Capture the best angles, lighting, and energy
Edit the video to tell a story that feels natural (not salesy)
Your personality is your superpower. The camera just helps share it with the world.
What’s Included in a Capture Motion Brand Video?
When you book a brand video shoot with Capture Motion, here’s what we create:
✅ A 60-second hero video for your website, social media & email
✅ Professional footage of your product, service or team in action
✅ High-quality visuals that match your brand’s vibe
✅ Short-form versions for Instagram Reels, TikTok, and stories
✅ Your story, your voice – elevated with cinematic visuals
✅ Each video has a clear purpose and a story to tell
Real Results from Real Clients
Still wondering if a 60-second video is really worth it? Here’s what one of our clients had to say:
“Working with Capture Motion has been a game-changer for Cambridge Home and Garden. Since partnering with them, our product visibility has increased by 30% and customer engagement is up by 20%. Their video production, product photography, and drone imagery have completely transformed our marketing strategy.”
That’s the power of strong visual content. It doesn’t just look good – it gets results.
Let’s Tell Your Story – Visually and Authentically
If you’ve been thinking, “Maybe I should do a video at some point…” – this is your sign. A 60-second brand video is the easiest (and most fun) way to show your personality, your business, and your value – all without sounding like a sales pitch.
👉 Let’s turn browsers into buyers and clicks into clients.
📩 Contact me today to get started and book a free consultation to chat through ideas and pricing!
You bring the story – I’ll bring the camera.
Let’s make something brilliant.