New Marque Motorhomes tasked CaptureMotion with creating a dynamic video campaign to showcase their five distinct motorhome hire ranges. The objective was to clearly communicate the unique selling points (USPs) of each range, helping potential customers quickly understand which vehicle suited their travel needs.

Motorhome hire is a competitive market where buyers need clear, concise information alongside aspirational visuals. New Marque’s previous marketing efforts lacked engaging, unified content that could effectively differentiate each range and highlight key features in a way that works across digital platforms.

We produced a sleek, informative video that introduced all five motorhome ranges, balancing wide shots of the vehicles in picturesque outdoor settings with interior walk-throughs showing space and amenities.

To enhance clarity and engagement, we created custom motion graphics that overlayed the footage, highlighting each range’s USPs — such as sleeping capacity, kitchen features, and tech specs — making complex info easy to digest at a glance.