Sylvia Newman Garden Design wanted to position themselves as a premium leader in the garden design space. As the business grew, the next step was to enhance brand perception, stand out in a competitive market, and attract high-quality talent.

Competing in the high-end garden design industry meant the brand needed more than beautiful visuals—it needed to communicate lifestyle, culture, and values. The challenge was to shift focus away from just showing finished projects and instead showcase the experience and ethos behind the brand.

We helped reposition their content by focusing on the outcome, not the product. Rather than just showcasing garden features, we filmed lifestyle-led content within the spaces they had designed for real clients—bringing their work to life in its true context. Alongside this, we captured the culture and environment of the Sylvia Newman team, giving recruits and clients a feel for the people behind the designs. The result was a warm, premium film that reflected both their craftsmanship and values—leading to stronger ad performance and more qualified applicants.