Lot 25, a café–bar based in Willingham, needed a full suite of high-quality images to represent their menu from morning to evening. The aim was to capture:

• Fresh breakfasts and artisan coffees

• Small plates and main dishes for lunch and dinner

• A variety of cocktails and drinks served later in the day

The content needed to be versatile — for menus, website use, social media, and seasonal marketing.

Their existing photography didn’t match the standard of the food or the style of the space. The menu changes throughout the day, so the challenge was to:

• Reflect different moods (morning vs. evening)

• Maintain a consistent visual identity

• Avoid anything looking over-styled or artificial

We structured the shoot into phases, each tailored to the time of day and menu focus:

• Breakfast & coffee: Captured in soft, natural light to bring out freshness and detail

• Lunch & evening dishes: Shot with deeper tones and tighter framing to highlight texture and warmth

• Cocktails: Focused on colour, glassware, and lighting to add impact and variety

• Consistent styling and composition across the set to tie everything together

Lot 25 now has a strong bank of content that reflects the quality of their food and brand — ready to roll out across print, digital, and social with confidence.